12/14/2023 0 Comments Best substack newsletters redditGateways are entry points for people to discover and become interested in your work. Beast strongly recommends this approach for YouTube growth, and I suspect it’s similar for most other platforms.ģ. That’s because one outstanding post can go viral and generate more subscribers than 10 mediocre posts combined. Invest time in writing one outstanding post instead of 10 mediocre posts. Especially if you’re breaking news, you’ll want to have the right keywords in your post (especially the headline) for people seeking news on that topic to find you more easily.īig swings: Take them. SEO: That’s search engine optimization, which makes it easier for people to discover your work. You can also enter a short description, but the description doesn’t show up on mobile which is where most people will see it, so don’t spend much time on it. You want the headline to be ace and the picture to be interesting. Post Settings: The most important thing here is your social preview, the card that shows up on Twitter or elsewhere if someone shares the link to your post. When you add CTAs, just don’t put too many of them (desperate) or put them too close together (confusing). Footers are a good place to invite people to share or subscribe if they like what they just read. Headers are a good place to reiterate your value proposition, in case your post gets forwarded. You should have at least one of them contain a Subscribe button and a reason to subscribe. If you’re a subscriber, you can check out the welcome email you got from me, with the subject line, “Welcome to Flack.”Įmail header and footer: These appear at the top and bottom of all of your emailed posts, and they’re blank by default. You basically want to (1) thank people for subscribing, (2) point them to any notable past posts to get started, (3) ask them to move your email to the primary inbox to signal to their email provider that the newsletter is not spam. Welcome email: Personalize your welcome email to new subscribers. Also include the type of content to expect, any relevant examples of your past work, and the frequency you plan to publish. Include your full name and past work to make the page easier to find on Google. Go with what’s most accurate.Ībout page: Introduce yourself, explain your value proposition, and clearly state what subscribers get in return for inviting you into their already-crowded inboxes. Sometimes writers try to game the categories by choosing obscure ones where they might rank higher, but that means your target audience won’t find you as easily. The point is for readers to understand what they’re getting.Ĭategories: These are like tags for your publication that help readers discover you. NOTE: please don’t make elaborate inside jokes with yourself or drop esoteric references here. Refer to your value proposition from the section above. It appears on your landing page and affects how you turn up on Google, so you want a compelling, succinct description. Short description: This is a one-liner or short paragraph describing your publication. Matt Taibbi, was literally just called "TK” for months. That's also the recommendation from top Substackers like As with the question of which bear is best, there are two schools of thought. Who would benefit from receiving this - understanding your target audienceĪ common question is whether to be a generalist and try to appeal to a broad audience, or to choose a niche and focus on a smaller, more targeted audience. Why you’re unique in offering this - whether a unique background (your experience or identity), unique content (your perspectives or chosen topics), or a unique voice (your style or personality). What you’re offering to readers - your content strategy and the topics you’ll focus on. Your value proposition is the reason someone should subscribe, and it comprises these things: There are already so many varieties on offer that yours has to be distinct (“slightly more salty” won’t work), and it has to be something people want (“vanilla salmon” won’t work either). Launching a newsletter is like launching a new potato chip flavor.
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